Digital Marketing For Small Businesses - Google and Facebook Ads

Target Audience: People who have shown interest in buying or selling homes in Rinehart Realty’s service area. We are limited on demographic targeting on Facebook because “Housing” is a special ad category.

Objective & Breakdown: This ad has 2 main objectives, selling the clients house and creating brand awareness. The main goal is to drive as much traffic as possible to the MLS listing page where potential buyers can schedule a viewing or find out more information about the home – resulting in a sale and happy client. The secondary goal is to showcase Rinehart Realty’s luxury marketing services and increase their brand awareness to people showing interest in buying or selling a home. Although the home shown in the video may not be in a viewer’s price range, they can get an idea of the professional selling service Rinehart Realty provides, so when the time comes they are a top consideration. We can also run separate remarketing ads to viewers who watched more than 30 seconds of the video tour showcasing more in-depth services, results, or testimonials. This will work phenomenally because these viewers are more likely to be in the later stages of purchasing or selling a home resulting in high conversion rates.

Videography Credit: Brent Lively - Lively Film Creations

Target Audience: Realtors or home builders within Arc's service area.

Objective & Breakdown: The objective is to get more appointments and bookings. To do so I showcased their work, but also targeted what Realtors want the most… to sell more listings & faster. The video ad showcases Arc’s professional photography services which will help Realtors attract more buyers and create a more luxurious brand image.

Another thing I included was a snippet of a very successful and well known local Realtor already working with Arc. This will establish trust and credibility, but also create desire for realtors striving to be as successful as the one shown in the video – they might make the association that Arc plays a huge role in her success.

Target Audience: Women who have shown interest in fashion or shopping. We are also targeting people who have a high intent and history of buying online. Demographics are women over the age of 18.

Objective & Breakdown: Our objective was targeting women who are looking to save money when it comes to purchasing luxury clothing items. We can breakdown this ad into three areas, first is the viewers emotions. Speaking directly to the viewer mentioning they can wear luxury clothing without the price tag initially grabs their attention because who doesn’t like to look good while saving money. Second, is showcasing the customer’s experience. The viewer can put themselves into customers shoes seeing how happy she is and begin imagining themselves in the same position. Lastly, throughout the video we are constantly showcasing the luxury products themselves and prompting the viewer with a call to action immediately after seeing the final result.

Overall, this ad not only showcases Bella’s luxury clothing, but it allows viewers to imagine themselves having the same transformation and shopping experience seen in the video.

Target Audience: People who have shown interest in fitness or health improvement within a 25km radius from gym. Ideal age range is 18-65.

Objective & Breakdown: Our objective is to target people who are in the early stages of their fitness journey. A big hurdle for people struggling with weight is confidence and stepping foot inside a gym. To help them overcome this we offer a free online zoom class from the comfort of their own home. This ad does two things.

Firstly, this allows the trainer/gym to easily break the ice and develop a personal relationship with someone looking for assistance in improving their health. Ideally, they enjoyed the class/experience so much they feel more confident to sign up in-person.

The second avenue is email marketing. Since each member signed up online, we now have a name and email address we can nurture over time. We can send them seasonal deals, personal meal plans, home workouts, and simply just check-in. Some people need that extra push or time to become a customer, and having an email opens endless marketing avenues.

Target Audience: People looking for an affordable teeth whitening service. We could target people who have shown interest in health and wellness or go extremely broad since most adults desire a brighter smile (Results & Business Preference)

Objective & Breakdown: The objective with this ad is to drive immediate results by booking people for a teeth whitening appointment. We start the video off by showcasing a before and after to target a viewer’s emotions and showcase our work at the same time. We then create a journey they can visualize themselves in with the step-by-step process and drive the click with an irresistible offer at the end.

The secondary goal of this ad is to create brand awareness and deliver an amazing in-person experience they switch dental practices resulting in a lifetime customer for all dental needs.

Target Audience: People who have shown interest in homes, real estate investing, or moving. We are limited on demographic targeting on Facebook because “Housing” is a special ad category.

Objective & Breakdown: Our objective is attracting individuals looking to build custom homes. We went with a clam, luxurious, and classy tone to resonate with people likely to purchase multi-million dollar custom builds.

The idea behind the ad is to showcase Harasym’s luxury homes, professional service, and to create a sense of desire to live the lifestyle a viewer has always dreamt of. Targeting the emotions of a viewer by mentioning they will never be able to buy their dream home, they can only build it does an excellent job getting potential leads requesting more information and booking a time to come into their office.

Target Audience: People who have shown interest in recipes, baking, cakes, etc. Also remarket to anyone who has visited Ben’s Instagram or Facebook page in the last 30 days. Ideal age range 18+

Objective & Breakdown: The objective is to create more brand awareness, but also drive sales based on an impulse decision/craving. I encourage the impulse purchase by directly speaking to the viewer with the hook and showcasing his delicious treats to increase cravings. The rest of the video develops a personal connection with Ben and highlights additional reasons to place an order.

This video isn’t your typical food ad, but a more personal approach to get people in the door and develop lifetime customers. Local business strive on personal relationships and word of mouth, and this ad does a great job introducing ben and his passion to locals.