Shane Fry Get a quote
Now accepting new ad and web design clients

I help small businesses grow revenue with paid ads.

Google Ads, Facebook Ads, landing pages and full website builds, all built and managed by me personally. No agency, no account managers, no handoffs.

Rated 5.0 from 50+ small businesses

Real numbers from real accounts.

Return
3-10x

Average return on ad spend

Leads
30-60%

Monthly increase in leads

Convert
8-15%

Average conversion rate

Clients
50+

Small businesses helped

Businesses I work with

Rinehart Realty Arc Creative Glam Tan LondonCity PM Harasym Developments Kitchen Rescue Krolicki Masonry Manual Superior Group Mikes Renovations Blanca Beauty Lloyd Productions Innovative Design Centres Integrated Electrical Solutions

Recent work

A few things I have built recently.

Ads, landing pages and websites from recent projects. Every frame below is a placeholder, ready for your own examples.

How it fits together

The ads and the pages they land on, done as one thing.

Most agencies hand your account to a junior, point the ads at whatever page you already had, and bill you the same either way. I do the ads and the page they land on myself. That is the whole reason it works, and it is why you are dealing with one person instead of waiting three days for someone to get back to you.

Facebook Ads

Get in front of the right people on Facebook and Instagram before they start looking.

Google only reaches people who are already searching. This is how you reach everyone else, and how you stay in front of the ones who nearly called.

Landing Pages

Send every click to a page built to turn it into a call or a sale.

You already paid for the click. A page with one clear next step is usually the cheapest and fastest way to get more out of the same budget.

Full Website Builds

Have a website that makes people pick you over whoever else they are considering.

People check your site before they call. If it feels dated or slow, you lose the job to whoever looked more capable, and the ads get blamed for it.

What other owners say about it.

Results for Glam Tan

$13

Avg cost per sale

3.5x

Return on investment

15%

Conversion rate

A bit about me

Award winning web developer who found a passion for marketing.

I spent years building websites and picked up a few awards for them. The problem was always what happened next. I would hand over a site I was genuinely proud of, and it would just sit there with barely any traffic.

So I moved into paid ads to get those sites in front of people who were actually looking to buy. I ended up enjoying that side even more than the building, and I have been doing both ever since for 50+ small businesses.

I keep the client list small on purpose. An agency has to keep filling seats, so your account ends up with whoever is free that week. I would rather work with you directly and treat your business like my own than take on more than I can do properly.

Shane Fry receiving an award for his web development work

Picking up an award for the web work that started all of this.

Frequently asked questions.

Management starts at $400 a month for ad creation and campaign management. Your ad spend is separate and goes directly to Google or Meta.

I recommend a minimum of about $20 a day, roughly $600 a month, so campaigns gather enough data to optimize toward profitable results.

Results vary by industry and offer. Across recent clients, cost per lead has ranged from $2.30 to $82, and return on ad spend typically lands between 3x and 10x.

Very little. After a short onboarding call I handle strategy, creative, launch and optimization. You review results and approve the direction.

It depends on the account. I audit what you have first, then either optimize what is already working or rebuild from a clean structure.

Not always, but a conversion-focused landing page usually lowers cost per lead. I build one when it will genuinely move the numbers.

No. I am one specialist. You work with me directly, with no account managers and no handoffs to junior staff. That is the whole point.

Yes. I review your existing Google or Facebook ad account and send back what is working, what is wasting spend and what to fix first, with no obligation.

Want to know what this would look like for you?

Tell me a bit about your business and I will send back a free look at your current ads, plus a quote based on what you actually need rather than a package price.

Free audit included. A reply within one business day. No long-term contracts.

Thanks, your request is in. I will reply within one business day.