Social Media Strategy & Generating Organic Leads
Our goal was to attract people in Toronto looking to get into CrossFit and start improving their health. Our focus was showcasing our tight community and the amazing experience each member has every single workout. This creates a desire to join but also makes it easier on someone who doesn’t have the confidence to walk into a gym and sign up. Posting weekly class recaps or member achievements already introduces someone watching to the trainers and other members subconsciously making them feel like they already know everyone. Our content is also easily sharable for members to repost on their own social medias, which can snowball into friends or family joining too. This works amazing because let’s be honest… people like to show off and get a fear of missing out. Other additional posts include free at home workouts and meal plans to showcase our expertise and create more brand awareness.