You know how people say first impressions matter? Well, that goes double for your Instagram bio. It’s like your brand’s opening line, and you want to get it right. If you’re running a small business, your bio can be the difference between someone just scrolling by or actually checking out your products. So, let’s dive into how you can make your bio work harder for you.
Why Your Instagram Bio Is a Big Deal
Your Instagram bio is basically your elevator pitch. You’ve got about two seconds to grab someone’s attention. When potential customers land on your profile, they’ll decide quickly if they want to stick around or move on. That’s why having a killer bio is so important. It’s like having a mini-salesperson on duty 24/7.
What Makes a Good Instagram Bio?
Before we get into the nitty-gritty and I show you 10 of my favorite examples below, let’s break down what you actually need in a solid Instagram bio:
- Profile Picture
- Username and Name Field
- Bio Text
- Link in Bio
- Call-to-action (CTA)
Profile Picture
This should be something people can easily recognize like your logo or face. The only thing to keep in mind is your profile picture does appear extremely small besides posts and in comments so make sure it is legible at smaller sizes. Get creative, add some colors, and make sure to smile if you’re using your face!
Username & Name Field
There isn’t much you can do about your username but your name field is super important. A lot of business owners make this the exact same as their username just adding spaces and this is where they lose out on so many sales.
The name field is searchable and this is what helps you get discovered when people type in your products or services on the search bar. So make sure you include your business name for branding purposes and a keyword or phrase about what you do and where you do it. Instagram is technically a search engine so stuff in some keywords like you would for Google and SEO. This also helps establish clearly what you have to offer to someone visiting your page for the first time.
Bio Text
This is your chance to tell people what your business is about in just a few words. You’ve got 150 characters, so make them count. Don’t forget to include a call-to-action so people know what to do next. Don’t worry I know this section is probably why you clicked this article, but we will go over some examples below.
Link in Bio
For most this is where your sales are going to occur. Instagram used to limit you to one link but they now allow you to have several. I would still only use one link to keep your profile looking clean and send them to your homepage, LinkTree, or StanStore.
Call-to-Action
This technically applies to your bio text, but make sure to include one clear call to action as the last line in your bio text to tell your visitors exactly what you want them to do - boosting your sales. Something like “Shop Now”, “Learn More”, “Get a Free Quote” work great.
10 Instagram Bio Ideas & Examples:
So now that you know what goes into making a good profile and bio, here are some examples you can use and combine to create a bio that sells!
*Please note: the profiles below are randomly generated and I created bios for them. They are not real businesses and if they are I am not associated or showcasing real examples
1. Showcase Your Company Description and Location
Why Use This:
This bio highlights the brand's unique value proposition and emphasizes the location to attract local customers, ideal for showcasing product uniqueness.
Best For:
Local businesses
2. Add Keywords to Increase Profile Visibility
Why Use This:
Packed with relevant keywords for improved search visibility and mentions nationwide shipping to expand customer base.
Best For:
Local businesses, eCommerce, event services, food and beverage
3. Use Line Breaks to Create a Clearer Message
Why Use This:
Line breaks make each element stand out, ideal for promoting multiple aspects of services without overwhelming the reader.
Best For:
Any Business
4. Use Hashtags to Encourage User Generated Content
Why Use This:
Incorporating a branded hashtag encourages customers to share their own content, which increases exposure and brings more visitors to your page. It's a great way to engage the community and showcase real customer experiences.
Best For:
Retail, eCommerce, brands looking to build or engage a community, any business that benefits from visual customer testimonials
5. Highlight Partnerships and Build Trust
Why Use This:
Highlighting partnerships, especially with well-respected accounts or organizations, can significantly boost trust once visitors land on your profile. It demonstrates credibility and alignment with reputable entities that share similar values.
Best For:
Beauty, wellness, eco-friendly, sustainable brands, any business engaged in co-branding or that collaborates with other entities for enhanced product or service offerings
6. Shout About Your USP (Unique Selling Point)
Why Use This:
Communicates unique offerings, with a branded hashtag for user engagement and community building.
Best For:
Any Business
7. Focus on What You Offer
Why Use This:
Directly states the products offered, making it easy for visitors to understand at a glance.
Best For:
Any Business
8. Highlight a Call to Action (CTA)
Why Use This:
Encourages immediate action with a clear and attractive discount offer, ideal for driving conversions.
Best For:
Any Business
9. Show Your Personality
Why Use This:
Lets the brand's personality shine through, making it more relatable and engaging for customers.
Best For:
Any Business
10. Highlight Your Social Proof
Why Use This:
Uses awards and reviews to build credibility and trust, very effective for businesses with notable achievements.
Best For:
Any Business
Wrapping It Up
So there you have it! A simple guide to creating an Instagram bio that actually helps you make sales. It’s not just about looking good (though that’s important too), it’s about making sure your bio speaks to your customers and gets them excited to buy from you. Think of it as your business’s elevator pitch, but cooler. Now go ahead and refine your bio. You might be surprised at how much it can boost your sales!
Oh before you go! I know running a business while managing your social media can be overwhelming. If you're finding it tough to juggle both, I'm here to help! Check out my services and see how I can help take your social media tasks off your hands, boosting your sales in the process. Click here to explore my work and social media management services
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